Founder of Pedale88bicycle is an Italian. He grew up in the south of Italy where cycling is part of the culture. When he moved in Glasgow to finish his study in engineering he needed a bicycle but he noticed that in Scotland and Northern Europe rust is a problem and chains are always dirty, dry and rusty. So they started this project to have a maintenance free bicycle, without dirt and rust. Plus they picked an excellent automatic shift gear hub, so they have 2 speeds to riding in town.
Now They are waiting for for a revolutionary handlebar and the new dropout, so their bikes will look exactly like a common one.